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Consultancy
Market analysis and strategy
development for medical devices
Which countries shall be the right target for my therapy, product or service? Is my therapy reimbursed in the country that I want to target? What are the competitors and their strategies? More important than theoretical huge looking market potential that will never be met is the real accessible market and how it can be addressed.
Your product expertise and our local knowledge of reimbursement and the contacts to key clients provides you and us with a solid basis to select the right approach per key country.
Success project example
Return of Investment models
We developed for Caresyntax Operating room video and data integration systems a sound and evidence based Return Of Investment (ROI) model. Upon the identified scientific evidence of analogous technologies were able to proof that an integrated OR from Caresyntax saves 13% of operating time in minimal invasive surgery. For global sales teams we translated the model into an ROI calculator being applied and used in many project sales pitches and negotiations successfully.

Major Digital Education Events
We partnered with the ACOMM Colombian Association of Osteoporosis to conduct a major webinar to promote REMS technology in Latin America. More than 350 participants in whole Latin America attended the presentation of highly recognized Dra Medina on bone health and the benefits of early detection osteoporosis via REMS technology.
