Your innovation -
our distribution channel, network and expertise
The i²medi Group is a multi-national distribution and consulting company with offices in Brazil, Colombia, Germany and Mexico. We are not only a distributor – we are your long term partner to drive sustained business development. i²medi group is your Sales and Marketing Team for Latin America. In fast growing and attractive markets we are the partner for you to introduce and sell innovative medical products.
Besides its own distribution channels in Brazil, Mexico and Colombia, the i²medi group has as well an extensive Dealer network in the top tier markets of Latin America. Via our operation in Berlin i²medi offers you a centralized interface in European working hours incrementing productivity and interaction with your distribution network. Our areas of activities are focused on cardiology, hospital IT and medical devices / diagnostics.
Expand to Latin America
with the i²medi group
Latin America is a highly attractive market for true innovations. Compared to Europe, medical novelties have a faster way to enter the market as private reimbursement is more common, and doctors as well as patients are technology believers. Each of our Latin American organizations is managed by experienced sales and marketing managers with +10 years tenure in the field of medical technology understanding what path is possible and indicated to introduce the innovation in the market.
Most common reason for failed commercial success of fundamental medical innovations are lack of:
- Reimbursement & guideline acceptance
- Focus of the distributor on promoting the product
- Unwillingness to execute long terms strategies that are essential for success
- FOR MANUFACTURERS
- PRODUCTS FOR CLINICAL PROFESSIONALS
Market and competitor analysis
Focus group meetings
Strategy development
Key account management
Product positioning
Organizational structure
Pricing structure
Training and Education
Exhibition
Logistics
Marketing
Service
Control of the approval process
Inclusion in the guidelines
Reimbursement
